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Naturstyle - permanent hair colours for women - World Light range
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NaturStyle is a range of permanent hair colorants, free from ammonia and resorcinol, the two most aggressive ingredients found in traditional hair dyes. All raw material used in the production of NaturStyle are of only the highest quality and production takes place in a state of the art facility. The product fully covers grey and can be re-applied after regrowth occurs.
The basis of the formulation includes herbal extracts such as soya and coconut derivatives designed to reduce the potential sensitivity of the product and to nourish and improve the condition of the hair. NaturStyle achieves a maximum colour fixation process with minimum damage to the hair fibres.
The NaturStyle range provides many colouring and highlighting options and is divided into three sub ranges.
The NaturStyle World Light range
consisting of 4 colours is designed to deliver a variation of colour. It gives the hair different tones of colour and levels of shade.
The Ingredients: NaturStyle is a permanent hair colourant in gel form and its formula is a blend of active ingredients with the following characteristics:
HYDROLIZED VEGETABLE PROTEIN (TRITICUM VULGARE, SOY, CORN and AVENA SATIVA):
Cereal protein organic extract. Hydrolyzed plant protein complex with a dermo -protective and hair-restructuring action (Wheat, Soy, Corn and Oats). In hair dyes, it reduces the harshness of surfactants, and it carries out a conditioning and restructuring action. It acts as a protector and moisturiser in for the hair.
AQUA: WATER:
Essential ingredient of our hair colour of which the quality is of prime importance. Its osmotic and de-ionized water is totally sanitized. It is the best water for the manufacture of cosmetics.
PEG-2 OLEAMINE:
Organic extract. An emulsifying agent for the hair. Derived from soy plant. Hypoallergenic, soy has moisturising properties that provide the hair with volume and shine after the colouring process.
COCAMIDE DEA:
Organic extract. Foam booster. Derived from coconut, it contains important revitalizing properties for the hair.
ALCOHOL DENAT:
Denatured alcohol. Organic extract from beet. Cosmetic astringent. It carries out colour in the hair.
OLEIC ACID:
Vegetable organic extract from sunflower. It is a cleansing agent with nourishing and moisturising qualities.
4- AMINO-2-HIDROXYETHIL, P-AMINOPHENOL, M- AMINOPHENOL, N, N-BIS(HYDROXYETHIL) P- PHENYLENEDIAMINE SULFATE, 2-AMINO4HYDROXYETHYLAMINOANISOLE SULFATE:
Colourants for the hair used in very low percentages.
2-METHYLRESORCINOL-4-CHLORORESORCINAL:
Two high quality colourants, which are expensive alternatives to resorcinol and are proven not to have any secondary effects. NaturStyle does NOT contain RESORCINAL. We have avoided using resorcinol due to its known high irritation level.
CETEARYL ALCOHOL-LAURETH-3-CETEARETH-20-CETYL ALCOHOL:
Emulsifier. This is a moisture-carrying vehicle for the hydrogen peroxide. It highly reduces irritation, which may be caused by the hydrogen peroxide in skin-sensitive people. It is very commonly used in facial creams.
PROPYLENE GLYCOL:
Moisturising agent that absorbs water from the air. Contains oxygen. Protects the hair cuticle by gently opening the cells to allow colour penetration inside the hair cortex.
ETHANOLAMINE:
It is a pH adjuster, which allows the simultaneous colour de-action with the hydrogen peroxide to take place. Most permanent hair colourants contain ammonia, which guarantees strong colour change and grey coverage. NaturStyle does not use ammonia because of its highly damaging nature, which with time can affect the hair fibre. Ethanolamine also guarantees permanent non-fading colouring yet does not damage the hair. Strong colour changes must be made colouring two tones at a time however the hair is being protected in the long term.
P- PHENYLENEDIAMINE:
Colour additive for the hair (all types requiring caution statements and patch test). The high quality of this ingredient used in NaturStyle makes a crucial difference in terms of sensitivity and irritation. Being 1 the maximum relative concentration permitted, our hair colours range from a maximum of 0.30 (1N) to a minimum of 0.007 (10N). The low percentage used in our hair colour guarantees minimum irritation.
HYDROGEN PEROXIDE (COLOURFIX):
Chemical. A bleaching and oxidising agent for hair dyes in cosmetic products. It is diluted in water (See Water). We use 6, 7.5, 9 or 12 % depending on the colour.
OXYQUINOLINE SULFATE:
Hydrogen Peroxide stabilising agent.
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